The Different Kinds of Marketing Strategies

Marketing strategy is used by different firms to collaborate with their consumers. It’s also employed to aware the customers about the features, specifications, and benefits of company’s products. It is basically focused on encouraging target population to purchase those special products and services. They can be previously tried or tested or the marketing strategies might be entirely advanced strategies.

In order for businesses to win market share and stay relevant, they have to think about many types of marketing strategies. Each marketing strategy can communicate to a target market the advantages and attributes of a product.

Marketing strategies can also convey an overall value to their customers. In many cases, this really is the center of building equity or goodwill in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s merchandises.

Two Major Forms of Marketing Strategies

There are different kinds of marketing strategies available. Picking up a marketing strategy includes analyzing the needs of your target audience your organization, and specifications of your products.

The two principal kinds of marketing strategy are:

  1. Business to business (B2B) marketing
  2. Business to consumer (B2C) advertising

The most typical kind of marketing is a business to consumer (B2C) advertising.

Other Effective Marketing Strategies

Interactive Marketing

A marketing strategy that encourages active participation between the consumer and the marketing campaign is referred to by interactive marketing.

This term generally refers to a fast growing shift from one-sided customer interaction to a two-sided dialog. Interactive advertising is becoming a trend because of customers’ demand for a better online experience and improved net technology.

Customers want a company to know who they are as individuals, not as a demographic or just a number.

For instance, each time a customer logs into a business’s website the man may want to see their name displayed along with product interests and communication preferences.

Interactive marketing gives customers the power to receive and give up-to-date, minute-to-minute feedback on the special business or merchandise. An excellent example is Amazon when you think about interactive marketing. Amazon is known as the largest trailblazer in this advertising area. It accumulates and saves information about customers hunting and buying behavior. It provides suggested reading sections for book searches, also remembers customers’ names, suggested products based on past shopping behavior and consistently asks for the customer’s comments on items they have purchased.

Cause Marketing

Magic can be created by finding a causes both your clients along with your company cares about for your organization. This requires internal knowledge about what your organization cares about and who they want to help on earth. A great example of this is Toms Shoes. Instead of doing the traditional “buy one get one free” promotion, Toms established a strong customer following and reputation for giving back by giving away a free pair of shoes to someone in need for every single shoe purchase made by their customers.

Close Range Marketing (CRM)

Use Wifi or Bluetooth to send promotional messages of their services and products to their customers’ smartphones and tablets at close proximity. Close Variety Advertising is also referred to as Proximity Marketing.

Read more: Things Need to Consider Before Starting a Business

Relationship Marketing

Many businesses focus on building relationships with their customers instead of consistently exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more income with your brand. Many conventional retailers have discovered this to be authentic. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc) purchase up to six times more than the average customer that only buys in their own shop.

Transactional Marketing

Driving sales could be challenging, especially for retailers that have to consistently sell products to consumers in high volume. To be able to remain with the demands of investors, retailers need to encourage consumers to buy using liquidations, discounts, coupons, and sales events. High volume big-box retailers like Target are constantly running promotional events as a way to get interested consumers into their stores.

Scarcity Marketing

In certain markets, it’s important to control how much product is available at one time. Most of the time, this is done on account of the issue of getting raw materials or higher quality of the item. A business may opt to make their products accessible to just a couple of customers. Rolls-Royce’s release of their Chinese variant automobile called Phantom sold immediately. While the cost of the auto was higher than most cars the shortage drove the price as well as the desire.

Internet or Online Marketing

Internet or online marketing is a marketing campaign which requires an internet connection. This promotion technique allows you sell your merchandise or services over the web, conduct research and to reach customers. For example, you can promote your company’s message.

The definition varies according to how it’s used. A home business individual may refer to this advertising as selling over the web. However, when you have a website, you may refer to it as a blogging, writing articles or placing banner advertisements on other websites to drive traffic to your website. It’s significant to note there are many terms for internet marketing like site promotion, online marketing, and web marketing.


Marketing strategies have made it much easier to promote services and products. Additionally, they limit the strategy to target audience ensuring the correct advancement of the company.