Profit Maximization in Financial Management

Profit maximization merely is an effort or process to grow the profits of a firm. To put it differently, all conclusions whether investment, funding or dividend are focused on optimizing gains. Profit maximization is a traditional strategy as well as the primary aim of monetary management.

Profit maximization is the primary goal of any company and it is therefore also an object of fiscal direction. Profit maximization, in fiscal management, symbolizes the procedure or the approach by which profits (EPS) of the business are increased. In uncomplicated words, all the decisions whether investment, financing, or dividend etc are focused on maximizing the gains to optimum amounts.

Profit maximization is the conventional strategy along with the primary objective of financial direction. It indicates that each decision relating to a company is assessed in the light of profits. All the determination with respect to new jobs, acquisition of assets, raising capital, distributing dividends etc are examined for their impact on gains and profitability. In the event the consequence of a conclusion is perceived to truly have a positive impact on the profits, the conclusion is taken further for execution.

Profit Maximization Theory / Model: The Justification / Benefits:

Profit maximization theory of directing business decisions is supported because of subsequent edges connected with that.

Economic Survival: Profit maximization theory is founded on gains and profits are a must for survival of any company.

Measurement Standard: Gains are the accurate measurement of the viability of a business model. Without gains, the business loses its primary aim and so has an immediate threat to its survival.
Societal and Economic Welfare: The profit maximization goal indirectly caters to social welfare. In a small business, profits show efficient usage and allocation of resources. Resource allocation and payments for property, labor, capital and organization takes care of societal and economic welfare.

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Advantages & Disadvantages of Profit Maximization

When a business implements profit maximization, it’s essentially saying that its primary focus is on gains, plus it is going to use its resources just to get the largest profits possible, no matter the effects or the threat entailed. Profit maximization is a usually short term theory. An application typically lasts less than one year, even though some firms use this strategy alone, always jumping on the following big craze.


Pursuing a profit maximization strategy includes the clear danger that the business may be quite so entrenched in the remarkable strategy intended to optimize its gains that it loses everything in case the market takes a surprising turn. As an example, a company may discover that it gets the most gain selling the Wii gaming system, so instead of keeping a balanced stock, it invests entirely in purchasing Wiis to sell. In the event, the Wii goes out of benefit or the manufacturers of the Wii start to limit the price which can be billed for the system, the business that relied completely on its investment in Wiis could lose everything. In the same way, if a company focuses only on maximizing its profit, it might overlook chances for investment and growth.

Anticipation and Goodwill

In addition, you have to contemplate effects of profit maximization. If an organization pursues a profit maximization strategy, it creates an environment where cost is a premium and cutting costs is a primary target. This, subsequently, creates a perception of the company which could result in a loss of goodwill with clients and providers; for example, a business may acquire following contracts using a customer by offering the very first occupation low. In addition, it creates an anticipation of shareholders to find instant gains, as opposed to realizing profits as time passes.

Cash Flow

For all its drawbacks, profit maximization takes the huge benefit of producing cash flow. When optimizing profit is the main factor, investments, reinvestments, and growths are usually tabled. The business only makes do with what it’s. This may produce a more cost efficient surroundings. Meanwhile, the profits keep building, creating a strong bottom line and increasing the businesses sum of accessible cash. Occasionally profit maximization is used altogether to make an inflow of money so the firm can reduce its debt or save up for expansion.

Funding and Investors

Some level of profit maximization is constantly present. The aim of a business would be to create gains. It’s to profit from its company to remain in business. Additionally, investors and financiers in the company may require a particular degree of profits to ensure capital for growth. Further, a firm has to perform well for its investors; they anticipate a return on their investments. As such, maximizing that gain is always a consideration to a point.


Financial management is an academic discipline which is concerned with decision making. This decision is concerned with the size as well as the makeup of assets and also the amount and arrangement of financing. To be able to make the correct decision, it’s important to have a thorough comprehension of the objects. This kind of object supplies a framework for the proper type of monetary decision making. The aims are concerned with designing a technique of running the Internal Investment and funding of a business. There are two broadly applied strategies, viz.

profit maximization and wealth maximization.

The expression target is utilized in the sense of an object, a target or selection criterion. The three choices Investment choice, funding choice, and dividend policy choice are directed by the objective. Consequently, what’s important is not the overall aim but an operationally useful standard: It must likewise be taken into account the term goal gives a normative framework. Consequently, a company should attempt to realize and on policies that ought to be followed so that specific targets can be attained. It should be mentioned that the firms don’t necessarily follow them.

Difference Between Profit Maximization and Wealth Maximization

Overall gains aren’t important as earnings per share. Even maximization of earnings per share isn’t enough because it will not establish the time or duration of expected returns. Further, it doesn’t think about the danger of uncertainty of the future earnings. Consequently, wealth maximization is suitable and it truly is potential by optimizing the market price per share.

Based on Prof. Ezra Soloman, wealth maximization also optimizes the accomplishment of other goals. Maximization of a riches of the business implies maximization of the worth of owners shares capital represented in the market price of shares. Thus, the surgical objective of financial management implies maximization of the market price of shares.

Fiscal Management is concerned with the correct utilization of funds in this type of mode that it’ll raise the value plus gains of the firm. Wherever funds are called for, a fiscal direction is there. There are just two overriding goals of the Financial Management: Profit Maximization and Wealth Maximization. Profit Maximization as its name signifies sends the profit of the company ought to be raised while Wealth Maximization, aims at accelerating the worth of the thing.

Profit maximization is the most important aim of the concern due to gain act as the measure of efficiency. On the flip side, wealth maximization goal at raising the worth of the stakeholders.

There’s always a struggle regarding which one is more significant between them both. So, in this post, you’ll find the essential differences between Profit Maximization and Wealth Maximization, in tabular form.